Peas Before Memes. Yes Always.

 

 

"Here, under protest, is beefburgers."

 

 First there was the tape, endlessly copied and passed around. Dad owned one he'd play for friends who came over: waiting for the good bits, they'd sit and listen to a seemingly drunk and spiralling Orson Welles record with a telling mixtue of misplaced care and angry disdain voice-overs for Findus in 1970. The internet had yet to be invented but this recording had already become a meme...

 

 

 

 John Candy quotes the tape here: "Yes. Always." (originally a response to a director's "I'm sorry.") This was what you impersonated if you wanted to impersonate Orson Welles in 1982, and it would come to define the final act of his life. A deeply unfair definition, but Welles sort of only has himself to blame for this because it's too good a scene to cut from any biography. The wikipedia entry for "Frozen Peas" – yes, it has a wikipedia entry – suggests Welles tried to wrest control over the Findus narrative with an anecdote about a wild goose chase he claims to have led the "fellas" on around Euope. He had also once claimed on the "Dean Martin Show" that even Shakespeare had done commercials...

 

 

  But these outtakes weren't recorded in a hotel in Venice or Vienna. You can tell he's watching a screen, so if the anecdote was true, he clearly came back for more. I think Dr Moon Rat's reconstruction is probably more accurate. Or Pinky and the Brain's, a children's cartoon made twenty-five years after the original session, and ten years after Welles' death. But again, before the internet. Maurice LaMarche had clearly also heard the tape...