Well exactly, Man Carrying Thing.
I think – and this is a statistic I heard before they recently started counting a single frame as a "view" – that YouTube is now more viewed in the UK than the BBC, yet I'm honestly not sure it'll be around in a couple of
years. Many of my favourite professional creators like Jenny Nicholson and Lindsay Ellis have long ago been driven to rival, paid-subscription site Nebula by the constant, unpoliced hammering of commenters. The slack, inaccurate, and uncorrected robot-butler-driven demonetisation of other professionals like Yesterworld (as he explains here) proves even the men aren't safe. And, as I found out when I started a new channel with its own fresh algorithm, the most divisive, Ai-faked, "you'll never guess what didn't happen" rage bait dog mess – the exact opposite of what made YouTube such a gift – is now the preferred recommendation.
But, just as the party's winding down, look who shows up...
Come in! Come in!
Given the recent respects paid on this blog to the pioneering Fred Spencer, and my own low effort return to talking to the camera, I felt it would be remiss not to note that the highly lauded, lowly derided auteur M. Night Shyamalan has, within the last twenty-four hours, started his own channel and, to my mind, not put a foot wrong. This isn't a partnership or a strategy, this is someone simply deciding to have a go at the internet, undramatically baring his soul like those
dating videos of old, but with the authority of a person who has swung and
missed across the world. He's keeping it short. He's found a bench he likes. He's not overthought the thumbnail (although actually – oh, that might change. They do change. A/B testing. I really hope it doesn't change. Is it still just a curvy arrow pointing to him saying "movie director"? I hope so. I've screengrabbed it just in case. Stop tapping that. It's a screengrab, the video's below). Thumbnail aside, it's not funny, but it makes me as happy as something funny might. It's beautifully concise, human scale, unscripted, and promises so much whose passing I mourned with the death of Fred. The innocent and accurate assumption that people care. Gauche as chocolate rain. I'm sorry you often don't feel great, M. Night Shyamalan, and welcome, maestro. Permission to be not great granted.





