Tuesday, 18 June 2013

Future Shock

Meaning "the physical and psychological distress suffered by one who is unable to cope with the rapidity of social and technological changes," the term was coined by Alvin Toffler in 1970. I've just found that out. I thought it was coined by Judge Dredd in 2000AD: the sufferers were called "futsies" and scooted around malls at knee-height in mink stoles with saucepans on their heads, swinging machetes. But how - I wondered back then in 1988 - did they know they were living in the Future? Why did they call it Future Shock? When I'm in the future, will I know? Will it feel like the Future? I liked the idea that I might - that I wouldn't take the Future for granted. And I've always had a taste since then for depictions of the present that focus on the jolt, which is what's posted below... Buster Keaton and The Twilight Zone - two of my favourite things! I found this last night. Apparently Richard Matheson's script originally consisted of nothing but a big chase, which would have been terrific. That's not how it ended up, and not all the episode is as good as this bit. But then, what is?

The full episode: "Once Upon A Time" is here.
This deleted scene from The Avengers is also beautiful on the jolt.
And parenthetically - this being the year 2013 - has anyone else noticed how many posters recently have completely done away with imagery? Just big phrases. It's grim. The year is 2013. And what the hell is a "Festival of Neighbourhood"?

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